Finders Keepers, Jellycat Seekers: What's Really Going On With Jellycat's Retired Bunny Hunt?

Hello, Journalers! There has been so much excitement regarding this. I have remained quiet, because I have been working away on bringing you a comprehensive guide to the 2026 ‘Finders Keepers Jellycat Seekers’. I really wanted to try and be as accurate as possible in collating all the fun info for you.

Jellycat has quietly sent a batch of retired Jellycats back out into UK independent stockists under the banner "Finders Keepers, Jellycat Seekers." There's been no big official announcement - the retireds simply appear on shelves in participating official stockists, usually one per household and in-store only, and it's up to fans to track them down. This summer's wave is being driven by a set of much-loved retired Bashful Bunnies, with Bashful Sorrel Bunny leading the frenzy.

Here's everything I know so far, pieced together from social media, what the community has been reporting and some good old fashioned Jellycat internet snooping!

What is "Finders Keepers, Jellycat Seekers"?

"Finders Keepers, Jellycat Seekers" is the name attached to a Jellycat initiative in which retired (discontinued) Jellies are released back into a limited number of UK independent stockists rather than onto the main Jellycat website. Exciting stuff!

The promotional wording circulating with these releases leans into Jellycat's usual whimsy: the idea that a few old friends have come "out of hibernation" after a long snooze and are now perched on the shelves of some lovely independent shops around the UK.

Has Jellycat officially announced it?

Not in any formal, centralised way. There's been no press release or clear public statement laying out how the campaign works, which friends are included, or which shops are taking part. Most of what us fans know has been assembled from:

the promotional blurb appearing on individual stockist product pages,
social media
and community reporting from collectors on the ground.

That lack of official comms is a big part of why it feels like a hunt and I am hopeful in typical Jelly Journal style, I am giving you the scoop. Because there's no official brand statement, all this info is pretty much community-observed rather than confirmed by Jellycat. Stock varies enormously from shop to shop and day to day.

Which retired Jellycats are in this wave?

The current wave is being powered by a run of retired Bashful Bunnies that collectors have been searching especially hard for:

Bashful Sorrel Bunny — A peachy-pink bunny from Jellycat's 2024 collection, with a cream silky bobtail and a soft pastel nose. She's consistently the most-searched of the group and generates the biggest scramble when a shop posts that she's landed.
Bashful Moss Bunny — a warm green-toned bunny with a sweet pink nose and long floppy ears.
Bashful Dusky Blue Bunny — a soft grey-blue bunny, need I say more? Adorable!

Beyond the bunnies, other retired characters have been reportedly surfacing as well! including the Tumblie Duck and Carissa Persian Cat. The exact line-up differs by shop, which is precisely what keeps the hunt alive. And let’s not forget we’ve got Liberty-print bunnies Shepherdley and Mirabelle also in the mix. These are brand new designs and currently available in Liberty of London and going live on the Liberty website on June 17th 2026.

Where can you find these Jellycats? (UK independent stockists)

These releases go to official Jellycat independent stockists, not the Jellycat website — so your best bet is small, independent gift shops that hold official stockist status. Examples of shops that have been active around retired and returning Jellycats include:

Kismet Blackwood (Blackwood, South Wales) — a prominent, long-standing official stockist
Bill & Berts (Colchester) — a big family-run gift shop
Zo & Co (stores across Cheadle, Didsbury, Knutsford and Marple) — an Instagram-led independent

The rules: what to expect in-store

One per household or family, per design. This is designed to spread limited stock across as many people as possible and to tackle resellers.
In-store only, in most cases. Many participating shops don't list these online, so you often need to visit in person or catch a shop's social post fast!
Limited quantities. Allocations are small, so Jellies can appear and disappear within a single day.

Why is Jellycat doing this? The bigger picture

To understand the campaign, it helps to know the background. Over 2025, Jellycat made significant changes to how it works with independent shops and restructuring its wholesale model.

Seeding exclusive retired Jellycats into official independent stores is a way to reward in-person visits, drive footfall to small shops, and re-emphasise support for independents. As Journalers I already know you are a wonderful, kind and polite bunch, but the demand has been high for our favourite stockists - let’s always remain cool, calm and collected. This is meant to be fun!

How to actually find one: practical tips

Follow participating stockists on Instagram and TikTok, announcements are the single biggest edge.
Act fast on "just arrived" posts. Stock can be gone within minutes.
Call ahead. If you are planning a roadtrip style Jelly hunt, a polite call ahead could be helpful! But please be mindful, info is ever changing and stockists are doing their utmost.
Spread your net. Because line-ups vary by shop, checking several independents raises your chances.
Know the one-per-household rule so you're not caught out at the till.

Frequently asked questions

What does "Finders Keepers, Jellycat Seekers" mean? It's the name for Jellycat's release of retired jellies back into selected UK independent stockists, framed as a fun hunt. Jellycats will appear on store shelves rather than on the Jellycat website.

Is Finders Keepers, Jellycat Seekers official? The releases and their promotional wording come through official stockists, but there's been no formal public announcement from Jellycat explaining the campaign. Much of what's known is community-sourced.

Which retired Jellycats are in the current wave? The wave is led by retired Bashful Bunnies — Bashful Sorrel Bunny, Bashful Moss Bunny and Bashful Dusky Blue Bunny — with other retired jellies in the mix. Stock varies from store to store.

Where can I buy retired Jellycats in this campaign? From official Jellycat independent stockists in the UK, typically in-store. Following those stores on social media is the most reliable way to catch drops.

How many can I buy? Most participating shops limit retired characters to one per household or family, per design.

Can I buy them online? Usually not — most of these releases are in-store only, though some shops may list a limited number online.

Why are these bunnies ‘retired’ if they're back in stores? "Retired" means Jellycat has discontinued the design from its normal range. Bringing a limited number back into independent shops is exactly what makes this a special hunt rather than a standard restock.

This might have been one of the longest blogs I have ever written, I hope you are still with me! Jelly Journal is a fan resource that will always celebrate all things Jellycat; I just really wanted to lay down some information that I hope you all find useful. Happy Hunting!

T x