You may have noticed my social media has been a little inundated with Goodwoof 2026 posts - a time was had. I have been so busy trying to catch my tail (pun intended), I have only just gotten around to whipping up a post. Let me fill you in on everything!?
What Is Goodwoof?
Goodwoof is a two day celebration of all that is loved about dogs, held on the Goodwood Estate, Chichester UK. It takes place in the fields around the James Wyatt-designed Kennels - it is all rather lovely. One of my first ever posts on Jelly Journal was sharing the fun I had at Goodwoof 2025 and visiting the Jellycat ‘Dog Hotel.’ After the sheer success of the Jellycat pop-up last year, it was hugely exciting to see that it would be back this year to celebrate rescue dogs; our exclusive friends were of course Fluff and Scruffles.
The Jellycat Rescue Pop-Up
This really is a full circle moment for me as this year I was invited by Jellycat to come and meet these sweet little pups! I arrived at the event at 9am-ish on Saturday 16th May and boy, the first thing I saw was the queue! It was non-comparable to 2025 - there were so many excited Jellycat fans lined up and waiting to see this year's installation. As the queue meandered through the grounds, Jellycat employees handed out an awesome sticker sheet and menu of what was on offer to purchase. Towards the front of the pop-up you could have your photo taken by the super cool 4x4 - the colours looked awesome on this ride - you certainly knew Jellycat had arrived, I loved it. I was very lucky to be greeted by members and taken into the area, it was fantastic. I know I always say this but I am a huge fan of how Jellycat does immersive retail, it’s like nothing else. All the smaller, finer details are always there.
Those Finer Jellycat Details
The colour, coordination, set and design were just pure magic. The main purchase desk was home to the Rescue HQ where eager pups like Rufferty, Isobel Chihuahua and Derrick Dog were doing a wonderful job in scoping out safety from their viewing decks. You had screens showing Fluff and Scruffles being top rescue dogs. There were big blue Jellycat coolers stacked with doggy pals sitting on them. There was a Jellycat orange Navigation Buoy that was the perfect resting place for your pooch to have a photo, there were even toys to keep them amused! Not to mention the adorable Jellycat water bowls to keep all furry friends hydrated. We had a gigantic Fluff to have a photo with as well as a plush wall full of bag charms, which showcased the exclusive Rufferty Puppy Clip-On Charm.
Jellycat Rescue Merch
Jellycat gave me an amazing goodie bag containing; Scruffles, Fluff, enamel pins, the exclusive Rescue pin badge, stickers, and adorable Jellycat and Goodwoof dog tags. Thank you, I am just so blown away by your kindness! I also got to meet up with so many wonderful Jellyfriends, were you in attendance? A lot of the community came down to this wonderful event and it becomes much more than just purchasing an ‘exclusive.’ It brings everyone together to experience joy with likeminded fans.
Jellycat Joy For All
Currently; Fluff, Scruffles and Rufferty Puppy charm are exclusives and were only available to purchase over the two day period of Goodwoof (Saturday 16th & Sunday 17th May 2026.) But fear not my lovely Journalers, if you weren’t able to go this year - I have a sneaking suspicion our fluffy friends will be available for global purchase at some point in the not-so-distant future.
A round of applPAWS for another fabulous year of JellyDOG joy at Goodwoof 2026 - I can’t wait to see if Jellycat will be back next year.
T x
