Where It All Began: A London Love Story
Jellycat was founded in London in 1999 by Thomas and William Gatacre. The company began with a vision to create high-quality, innovative plush toys that stood out in the toy market. Their secret? Exceptional Softness: Their use of luxurious, velvety fabrics set them apart from competitors and an unwavering commitment to creating characters that spark pure joy.
Jellycat Bashful Bunny: The Legend That Started It All
Where do I begin with Bashful Bunny, the Bunny that started it all! This buoyant Bunny has been melting hearts since the early 2000s and honestly, it's not hard to see why.
While Jellycat offers an extensive range of designs, the Bashful Bunny has become one of its most loved creations. Known for its floppy ears and super-soft texture, the Bashful Bunny is a bestseller worldwide. The original Bashful Beige Bunny, with perfectly floppy ears and velvety-soft fur, became the template for what would become a rainbow of Bunny personalities.
Jellycat Bashful Luxe Bunny: When Ordinary Becomes Extraordinary
Around the mid-2010s, Jellycat decided to elevate their beloved Bashful range with something truly special – enter the Luxe collection! These aren't your everyday Bunnies; they're like the couture cousins of the original Bashful family.
Bashful Luxe Bunny ‘Rosa’ is sorbet-soft in bonny berry fur. This charmer has a little touch of magic with a sparkly nose and the fluffiest bobtail! The Luxe Bunnies feature the most divine textures – think cloud-like fur that's somehow even softer than the originals, plus those signature noses that catch the light beautifully.
The standout stars include Bashful Luxe Bunny ‘Azure’ with her dreamy multicoloured fur, and Bashful Luxe Bunny ‘Willow’ is a biscuity-golden dream. Each Luxe is larger than regular Bashful Bunnies and has a wonderfully weighted quality that makes them perfect companions for any age.
Jellycat Bashful Sorrel Bunny: A Summer Dream
More recently, we've been treated with Sorrel Bunny. Bashful Sorrel Bunny is as soft and pink as a summer-berry pudding. This exquisite Bunny has a cream silky bobtail, pastel suedette nose and the snuggliest ears.
Released as part of Jellycat's 2024 collection, Bashful Sorrel Bunny has a peachy-pink colouring – it's like sunset and summer rolled into one. A timeless gift for a very special day, Sorrel represents Jellycat's continued innovation in creating Bunnies that feel both classic and refreshingly new.
Jellycat Blossom Bunny: Fabulous Floral Finishes
The Blossom range is poetry in plush form! These beauties take the beloved Bashful silhouette and add the most charming floral touches.
The genius of the Blossom range lies in those adorable fabric details – soft cotton floral ears and feet, printed with an original Jellycat design of pink flowers and green leaves.
The collection includes variations like Blossom Blush Bunny, Blossom Jasmine Bunny, and Blossom Silver Bunny.
Liberty London Limited Editions: The Crown Jewels
Now, let's talk about the pinnacle of Jellycat collaborations – the Liberty London exclusives! While most people know the recent Bartholomew Bear features Liberty print paw pads, patterned ears and a dapper matching scarf from 2022 and 2025, true collectors know about the earlier bunny collaborations.
Jellycat Bunny Beige Blossom Floral in ‘Liberty Fabric 1st Edition’ represents one of the most coveted pieces in Jellycat history. Those early Liberty collaborations featured the iconic Liberty prints applied to classic Bashful and Blossom Bunnies, creating limited-edition pieces that combined Jellycat's beloved silhouettes with Liberty's legendary textile artistry.
The collaboration makes perfect sense; both Liberty and Jellycat are British born and raised, with a commitment to creativity, curiosity and eclectic design that have captivated customers for generations. These exclusive Bunnies weren't just toys; they were little pieces of British design history.
The Magic Continues
From humble beginnings in 1999 to becoming a global phenomenon with a TikTok account amassing millions of likes, Jellycat has proven that sometimes the simplest things – a soft Bunny with floppy ears – can bring the most joy.
Whether you're starting your collection with a classic Bashful Beige, treating yourself to a luxurious Rosa, or hunting down that elusive Liberty collaboration, remember this: every Jellycat Bunny carries with it over two decades of love, innovation, and that special British whimsy that makes them utterly irresistible.
