The Joyous Jellycat Diner Experience at FAO Schwarz, New York

The Joyous Jellycat Diner Experience at FAO Schwarz, New York
I was super lucky that I got to visit the charming Jellycat Diner that's been delighting visitors at the iconic FAO Schwarz toy store in New York City since September 2023. This whimsical corner of the famous toy store opened when FAO Schwarz returned to New York with its new flagship location at 30 Rockefeller Plaza.

What Happens at the Jellycat Diner?
The Jellycat Diner is designed to look like a classic American diner, complete with checkered floors and retro-style booths. But instead of serving actual food, this diner serves up Amuseables! Visitors can "order" their favourite Jellycat from special menus at the counter or booths.

The experience is interactive and playful—you can browse the available Jellycats displayed throughout the diner setting. There are often exclusive Jellycats that can only be found at this location, making it a special destination for a lovely experience.

What's the Cost?
The Jellycat Diner experience itself is free to visit within FAO Schwarz, but of course, if you want to take home a friend, you'll need to purchase your chosen Jellycat:

It’s $50 to choose from the ‘menu’ and have the diner experience. In my humble opinion, totally worth it! There were excellent ‘servers’ who put on a show for you and cook up your chosen amuseables. You also get exclusive goodies with it:

  • Jellycat Amuseables plush food item
  • Exclusive enamel pin in the shape of the plush food item
  • Exclusive sticker sheet
  • Gift packaging with personalized sticker
  • Gift bag to take Jellycat food to go


Jellycat Amuseables plush food item
Why It's Worth a Visit
The Jellycat Diner isn't just a retail space—it's an experience that captures the magic of both the Jellycat brand and the FAO Schwarz tradition of making toy shopping theatrical and memorable. The staff are enthusiastic about the products, and the diner setting creates perfect photo opportunities for us Jellycat fans.

Whether you're a dedicated collector or just discovering the world of these irresistibly soft companions, the Jellycat Diner offers a unique and heartwarming shopping experience that stands out even in a city full of retail adventures. Jellycat Amuseables plush food item

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