Cheryl Cherry Cake is back! And this time around I managed to get my hands on one. She’s an adorable four-tier pink cake with velvety red cherries and a sparkly candle that's been causing a frenzy across social media since late 2024.
I missed my chance the first time around and wasn’t going to let her slip away again. I took a trip to Harrods to learn more about this perfect partnership.
A Birthday Celebration Turned Phenomenon
Cheryl Cherry Cake made her debut in November 2024, but this wasn't just any ordinary product launch. She was created specifically to celebrate Harrods' 175th Birthday – what better way to mark such a milestone than with the sweetest slice of lux imaginable? At £44.95, this stunning pink plushie perfectly captures the essence of both brands: Harrods reputation for luxury and Jellycat's genius for making everyday objects irresistible.
The timing couldn't have been better. Cheryl's design was inspired by the viral vintage cake trend that had been bombarding social media feeds in ‘24 (remember that!?). These elaborate, nostalgic layer cakes had been popping up all over TikTok, and Jellycat tapped into this cultural revival by creating their own ‘never-out-of-date’ interpretation.
The Design That Stole Our Hearts
Every detail of Cheryl is gorgeous. Soft pink sponge layers in varying hues create a realistic cake effect, while the piped white frosting and velvety cherry toppings make you want to squeeze her immediately. She even has those signature Jellycat cordy boots and a radiant stitched smile that delivers joy and celebration. The additional ‘Harrods Exclusive’ tag gives it that extra layer of opulence that I just cannot ignore.
Like the Fish & Chips experience at Selfridges, Cheryl comes with special packaging – nestled in a gorgeous Jellycat blue cake box that makes the whole experience feel truly exclusive and special.
A Partnership Built on Heritage
The relationship between Harrods and Jellycat runs deeper than you might expect. Harrods was actually one of Jellycat's early adopter stockists when the brand launched from a small trade show stall in London back in 1999. Both brands share London roots and a commitment to quality that has made them natural partners over the years.
This collaboration represents the perfect marriage of Harrods position as an iconic destination and Jellycat's ability to create characters that spark pure delight. The fact that they chose to mark Harrods 175th anniversary with this collaboration speaks volumes about how significant their partnership has become.
The Social Media Sensation
Cheryl's impact was immediate and explosive. She sold out on her first day, with videos of lucky shoppers finding her at Harrods going viral on TikTok almost instantly.
The viral success was so intense that resellers immediately began offering Cheryl online for over four times her retail price – with some listings on Vinted asking for £200! But let’s not get into that…
Expanding the Sweet Collection
Following Cheryl's phenomenal success, Harrods expanded the collaboration in January 2025 with Vicky Teapot and Seb Teacup, creating a delightful afternoon tea-themed collection. These additions prove that this partnership is about creating a comprehensive experience, not just individual pieces.
Why We Can't Get Enough
What makes the Cheryl Cherry Cake experience so special is how it perfectly captures the current moment. In a world where social media trends move at lightning speed, Jellycat and Harrods created something that feels both timely and timeless. The viral vintage cake trend provided the inspiration, but Cheryl's design and quality ensure she'll be treasured long after the trend fades. I have her proudly displayed in my office, box and all.
For collectors, Cheryl represents everything wonderful about exclusive Jellycat collaborations – the thrill of the hunt, the quality of the product, and the joy of owning something truly unique. She's proven that when heritage brands collaborate thoughtfully, magic happens! Cheryl is currently available to purchase at Harrods on the 4th floor as of June 1 2025. Once again, when she sells out I cannot be for certain when Cheryl will be back!
Do you have a Cheryl Cherry Cake? Be sure to add to your Collection or if you dream of having one, add her to your Wishlist.
